Career Highlights
REGINA KELLAND CAREER HIGHLIGHTS
Regina Kelland has been described by Billboard Magazine as “one of the seminal figures in the kids’ business.” She has worked with artists, publicists, press, lawyers, agents, advertisers, managers, record labels, distributors, manufacturers, graphic artists, photographers, venues, and the list goes on.
CAREER HIGHLIGHTS INCLUDE:
- 25 years in the music industry specializing in the marketing and sales of children’s audio and video/DVD.
- For the past 13 years running the consulting business Kelland Consulting specializing in creating and implementing marketing, promotional and sales strategies and expanding business opportunities in the children’s audio and video/DVD markets.
- Garnering over 200 awards for a variety of audio and video/DVD titles and guiding a number of videos to gold, platinum and double platinum sales status.
- As partner, manager and executive producer for Beethoven’s Wig, Kelland: ▪ signed the property to Rounder Records
- Producer and creator of Hear & Gone in 60 Seconds! which assembled a stellar roster of 29 of the finest children’s recording artists and presented them with the challenge of creating one minute musical gems. The recording, released in 2003, has won seven national awards and had been named one of the best CDs of the year by Family Fun, Child and Chicago Parent magazines.
- Director of Children’s Marketing, A&M Records from 1990-1995, highlights include: ▪ signing Shari Lewis, Bill Harley, Cathy Fink & Marcy Marxer
- Widely quoted in publications such as The Los Angeles Times, TV Guide, Billboard and Video Business.
- Appeared on A&E Network’s Biography of Shari Lewis.
- Contributed articles on children’s music to national trade, news and consumer publications including Playthings, Baby Shop, New Age Retailer and The Los Angeles Times.
- Past President of an independent children’s audio and video label.
- Former children’s music editor, columnist and Writer of the Year award-winner for The Music Independent.
- Occasionally gives seminars on the business of children’s music and is a frequent panelist at industry conferences.
▪ created and implemented the packaging, marketing and advertising strategies
▪ guided it from an untried concept by an unknown artist to the winner of a record 40 national awards, including three Grammy Award nominations
▪ appearances by Beethoven’s Wig on NBC’s Today Show and NPR’s Morning Edition and All Things Considered
▪ in 2005 expanded the property beyond audio with the release of the first Beethoven’s Wig: Read Along Symphonies book, for which Kelland was the creative supervisor and editor
▪ in 2007, Beethoven’s Wig entered into a joint venture agreement with an Academy Award-winning animation company and development of a DVD and television show have begun
▪ books performances across the U.S. with symphony orchestras and at performing arts centers
▪ marketing these artists plus Raffi, Sharon, Lois & Bram, Bob McGrath, Linda Arnold, Tom Chapin, Fred Penner, Frank Cappelli, Tim Noah
▪ created the concept lines A&M Kid’s World of Music and A&M World of Parenting
▪ increased special markets revenues by 700%